Redesigning Dara Kennedy's Media Portfolio.

Client: Dara Aaron Kennedy

Brand: Personal Brand - Broadcast Journalist

Service: Presentation Design & Personal Branding

The Challenge

Turning Career Information Overload into a Compelling Personal Brand.

Dara Aaron Kennedy, an accomplished broadcast journalist, reached out to Expert Prestige with her existing media portfolio presentation. While it contained impressive career highlights spanning global networks like NBC, Fox Sports, and Sky Sports, the presentation was overwhelming and didn’t effectively showcase her extensive experience to potential employers and networks.

Information overload with text-heavy slides that buried key achievements
Inconsistent formatting that looked unprofessional for a media professional
Lack of visual appeal that didn't reflect the dynamic nature of broadcast journalism
Difficult to quickly identify her unique value proposition and career highlights

our solution

Strategic Personal Branding with Clean Visual Design & Storytelling.

We completely reimagined Dara’s portfolio to tell her career story in a compelling, visually appealing way. The goal was to create a presentation that would immediately capture the attention of hiring managers and showcase why she’s a standout talent in broadcast journalism.

Transformation Approach:

Applied a professional green color palette that conveyed trust and sophistication
Redesigned layouts with clear visual hierarchy to guide viewers through her story
Organized content into logical sections showcasing her versatility across news, sports, and international coverage
Enhanced typography and spacing for improved readability and professional appeal

The Results

A Portfolio That Opens Doors and Showcases Broadcast Excellence.

The redesigned portfolio immediately elevated how industry professionals perceived Dara’s extensive experience. The clean, professional design helped her unique career story shine through while making it easy for potential employers to quickly understand her value.

Complete transformation from cluttered information dump to compelling career narrative
Professional presentation quality that matches the standards of major broadcast networks
Easy-to-navigate format highlighting her global experience across 50+ countries & five continents
Enhanced personal brand positioning for Olympic and major network opportunities