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Creating a Modern Brand Identity for Sustainable Building.

Creating a Modern Brand Identity for Sustainable Building.

Client: Elisa
Brand: Generations
Service: Logo Design & Brand Identity Guidelines
The Challenge

Building a brand identity that reflects luxury and sustainability together.

Elisa approached us needing a complete brand identity for Generations, her group of companies focused on luxury sustainable building products. She needed a logo and brand system that would communicate both premium quality and environmental responsibility to architects, contractors, and high-end clients. The main challenges were:

  • Creating a logo that balances luxury appeal with sustainability messaging
  • Developing a brand identity suitable for a group of companies under one umbrella
  • Establishing credibility in the competitive building products market
  • Designing materials that work across both digital and physical applications
our solution

Clean, modern brand identity with comprehensive guidelines for consistent application.

We created a sophisticated brand identity that positions Generations as a premium leader in sustainable building products.

Our Transformation Approach:

  • Designed a distinctive diamond-shaped logo that suggests both precision and natural elements
  • Selected a professional green color palette that communicates sustainability without being too obvious
  • Created comprehensive brand guidelines covering logo usage, typography, and color applications
  • Developed multiple logo variations for different use cases and backgrounds
  • Established clear rules for maintaining brand consistency across all materials
The Results

Professional brand foundation that elevates the company's market position.

The new brand identity successfully established Generations as a premium player in the sustainable building industry with a cohesive visual system.

  • Strong brand recognition with memorable logo design
  • Professional brand guidelines ensuring consistent application
  • Versatile logo system that works across all marketing materials
  • Clear positioning in the luxury sustainable building market
  • Foundation for future marketing and business development efforts

"Finally have a logo that doesn't look like I made it myself! Love how clean it is and the green works perfectly. Now when I meet with clients, everything actually looks professional."

Elisa

Founder - Generations

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Don’t let your brand blend in when it can stand out. We’re here to make sure your first impression is a lasting one—with a touch of fun along the way.

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